Beauty & E-commerce · 2024–2026
Leo Marka
Overview
Project Overview
Leo Marka is one of Jordan's most active beauty e-commerce brands — affordable beauty products, 2-hour delivery, and a store publishing at retail velocity. Binary supports the content and campaign engine behind a page of 162K followers and 10,500+ posts.
Client Background
A beauty e-commerce operation with its own website, app, and delivery promise — competing on speed, price, and constant product novelty.
The Challenge
Beauty retail on Instagram is saturated. Leo Marka needs daily content that converts product drops into orders while keeping a consistent brand look across thousands of posts.
Strategic Approach
High-frequency content system: product-focused reels with native hooks, seasonal campaign designs (Summer Sale), and offer-driven visuals connected to the store.
Creative Direction
Bright, product-first visuals on brand yellow. Native UGC-style reels for reach; clean campaign design for offers.
Services Delivered
- 01Product reels & UGC-style content
- 02Seasonal campaign design
- 03Social media management
- 04Offer & promo visuals
Campaign Visuals
Results & Outcomes
162K
Followers
10.5K+
Posts published
138K
Top reel — views
Editable via CMS
Sales & ROAS
Result values are managed through the CMS — no figures are published without client approval.
