Home Appliances · 2026
Solaris
Overview
Project Overview
Solaris — 'comes with every morning' — is a home appliances and personal care brand. Binary is building the brand's content presence from launch: product demo reels, lifestyle content, and seasonal campaign visuals.
Client Background
A new appliances brand entering the Syrian market with a wide product range — kitchen, personal care, and home devices.
The Challenge
Launching a brand from zero: no audience, no content library, and a market where trust is earned through demonstration.
Strategic Approach
Demo-first content: every reel shows the product working in real life. Seasonal campaign designs build brand ritual from day one.
Creative Direction
Warm morning light, real kitchens and homes, product-in-use focus. Brand sun motif across campaign visuals.
Services Delivered
- 01Brand launch content
- 02Product demo reels
- 03Lifestyle content
- 04Seasonal campaign visuals
Campaign Visuals
Results & Outcomes
Brand launch
Stage
In production
Content system
Editable via CMS
Growth metrics
Result values are managed through the CMS — no figures are published without client approval.
